It appears that the Author, in an attempt to increase traffic to his blog and web comic, was fooled into attending a conference on Social Media and was disappointed in its offerings. These conferences are organized and run by self-proclaimed “Social Media Experts”, which generally translates to “I either have an english degree or none at all, have no technical skills, cannot create anything of value - but I still need a job.”
These “experts” generally talk people (like the Author) into listening to them with big promises of traffic and money. They then spout-out useless mantras that don’t actually mean anything and couldn’t possible help anyone achieve their selfish goals of attaining internet celebrity. Instead, they merely attempt to create more of themselves - useless people making useless websites that steal or link to content created by others that add nothing but useless page views.
